WELCOME TO SAFE HOUSE
FOUNDED IN 2017
Safe House doesn’t run your operations, your ads or your marketing. Others do that well. We do one thing. We build the identity each phase of your business requires.
Henri Meijer has built and worked alongside companies that became global enterprises. Some of them reached their IPO, others exited. As an equity holder and co-builder in companies valued past $1B across media, gaming, entertainment, SaaS, and cloud, he takes the principles and wisdom he sees from the builders and building, and passes it on to the founders he works with at Safe House. That’s what Safe House is in its essence.
THE OPERATOR
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We set the benchmark. We tackle patterns that are holding you back, while building the identity your business needs you to carry into the next phase.
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The Tower of Power CEO setup. Built from the principles of founders who scaled past 100M. Now yours.
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Before you scale, we fix the leakages in your cashflow and build a personal wealth structure that grows alongside your business. Most founders wait until exit. Ours don’t have to.
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From your first stage to your scale, and if you’re building toward an exit, we build alongside you.
TOWER OF POWER I
THE BUILDER
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Wisdom and psychology. How to detect relevance, discover intentions, and incentivise people. Power and compassion combined.
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In this phase, the founder is often the ceiling. The team can’t outgrow who you are right now. The Tower of Power is built for exactly this. Turning the operator into the CEO this phase demands. Hiring the right people. Moving into high growth with confidence. And preparing to place the CEO who leads the next phase.
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The wealth infrastructure is built in phase one. This phase is execution. The steps that compound your first real assets.
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12 to 14-hour days. The feeling that it’s never enough. Those are patterns that come with the territory. Everything can be shared and discussed, without judgment. We tackle them before they compromise you or the business.
TOWER OF POWER II
THE OWNER
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Your value is no longer in operations. It’s in vision, strategy, and the partnerships you bring to the table. We help you deliver the macro building blocks to your CEO and C-level team. Measurable. Bi-weekly. With the right partners and expertise brought in where needed.
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If you’ve built your wealth structure with us from phase one, it stands strong. If not, we build it now. Your personal net worth, separate from company value.
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If you’re thinking of starting a new company on top, or adding secondary vehicles, it needs a playbook and a maintenance phase before you add or scale. This is how we prevent the kind of hypergrowth that causes a downfall. The Tower of Power gives you the infrastructure that guards what has been built and the growth to come.
THE TOWER OF POWER III
THE ARCHITECT
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The exit happened, or it’s within reach. The question changes. It’s no longer about building a company. It’s about building a life that matches what you’ve achieved. We help you design what comes next.
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What happens after. How you replace the routines, habits, and daily rhythm that are no longer there. Money alone won’t give you fulfillment. Whether you want to build your next thing, explore new opportunities, or stay involved, we offer guidance based on real-life experience through the founders with multiple exits within our community.
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Portfolio without playbook is gambling. Whether you’re investing, creating your own fund, or exploring opportunities, Safe House is here to guide you through that phase.
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And the most important part: together, it all creates peace of mind. By design. Through every phase.
THE TOWER OF POWER IV
SOME OF THE PEOPLE WITH SAFE HOUSE
$2B+ Founder | Cloud, SaaS and Media & Entertainment
$100M Founder | DTC Food & Beverage
$100M Founder | Media & Entertainment, Top 10 Largest Podcast Platform
$500M Founder | Serial Entrepreneur, multiple businesses across markets
$150M–$200M | Data Streaming & Governance Platform
$25M Founder | DTC Sleep & Home Brand
THE TOWER OF POWER
The identities, principles, and architectures behind every stage. How you think. How you build. How you compound privately. And how you protect what you’ve built.
Tower of Power is not a course. It’s a private, ongoing trajectory. Bi-weekly. One on one. Built around your stage, your decisions, your numbers. No group calls. No templates. No fixed playbooks you’ll never open. We work with a limited number of founders at a time. Not because exclusivity is the goal. Because the work demands attention, precision, and responsibility. If we take you on, we are all in.
If you’re looking for quick wins and shortcuts, this is not the place for you. There are plenty of people selling those. If you want to build something long-term, and someone next to you who has seen what those roads look like, this is where you start.
HENRI MEIJER | Founder Safe House
Some are great at business, some are great at life, and the rare few have both. Those rare few are built, not born.
LUCIANO WINTER
ENTREPRENEUR | MUSIC EXECUTIVE
"After selling my company, I wanted a next chapter at a higher level. Henri and Safe House provided clarity, perspective, and guidance on which sacrifices to make to get there. What can feel isolating at the top is met with structure, perspective, and a powerful network."
Founder Stormi Capital and
SC platform
DUANTHY TJON
EIGHT FIGURE E-COMMERCE BRAND OWNER
"I was hesitant before joining Safe House because I thought it was some kind of therapy, but I was wrong! After working with Henri for almost a year, it has been one of the best investments so far, because Henri helps me look at my business from a helicopter view every other week, which allows me to stay creative, make high-leverage decisions, and not get lost in the daily to-do list."
E-commerce brand owner specialized in direct response marketing and copywriting
DOREEN LAUBSCH
CEO MERCEDES-BENZ
CUSTOMER SOLUTIONS GMBH
"Grateful to have come across a mind like Henri’s. He inspires fresh perspectives and sparks new ways of thinking, the kind of impulse that drives real growth, both personally and in business."
Mercedes-Benz GmbH
CHRISTIAN SCHRODER
ENTREPRENEUR & INVESTOR
"Working with Henri and Safe House gave me brilliant knowledge for my personal skills and career."
Former MD, Rocket Internet.
Built and scaled an e-commerce platform across six countries, later acquired by Alibaba Group. $100M+ raised - 50+ investments
