

Built the business, now build the net worth. Most founders spend years growing revenue while their personal net worth barely moves. The Safe House Edition is where that changes.
12
one-on-one editions per year
1:1
with Henri Meijer
Safe House
private location
Previous Guests
Safe House Edition is for founders who want to build as businessmen or women, meaning to compound the resources of their business in their personal life and grow alongside the business as well.
It does not matter whether you have your first momentum, success, or are already at scale. Setting these fundamentals will help you build and control your financial life with the right psychology, create wealth over time, and secure a future that can last through good and bad times. This is not a course or a program, we build together, take ownership, and keep accountability central to building a successful life and business that lasts.
What Founders Say:
"Safe House brings me clarity in my business. Together, we consistently structure my ambitions and vision into clear, actionable steps. I’ve been working with Henri for over two years now, and I still look forward to every single session."
Mehdi Sangtarash
Business Owner and Private Family Office

“Becoming better leaders, solving issues and evolving our strong points."
Marc Coloma and Bernat Añaños
Founders Heura
“Henri helped me clearly see a few things that were holding me back. Ultimately, the main idea that I embraced was that I should strategize my life without massive dependencies on other people and partners. "
Denys Zhadanov
Entrepreneur and board member Readdle


AT THE SAFE HOUSE
No.1 Before Success & Wealth
Before any wealth structure, before the pillars of the business, and the destination of cash flow and dividends, there is one pivotal question that needs to be answered, the one that makes the sacrifices worth it and the success mean something. That is where we start.
We build on top of that. Without it, growth creates complexity without security. With it, everything that follows compounds in the right direction.
No.2 Personal and Business Identity
The founder and the company are not the same thing. When they are too fused, every business problem becomes personal and every personal decision becomes compromised.
We build the architecture that separates the two. The business gets a better operator and the life around it gets the person back. Both compound from there.
No.3 Wealth Outside the Business
Often, the founder is the last person to get paid from what they built. The business has revenue or a high valuation, but what you actually own outside of it barely reflects the years you put in.
At Safe House, we believe this is a conditioned way of thinking, widely accepted and not questioned enough. We disagree. The business should be contributing to your financial health and mental wealth, not away from it. From the start, not just building a valuation you may or may not realise one day.
We build the architecture that ensures what the business generates starts compounding in your name. Not just on paper. In reality.
No.4 Tower of Power for the Operator
The first three pillars are the foundation, the separation, the wealth. We identify before the Safe House Edition starts what is relevant to you. Are you scaling, franchising, building towards an exit, or building an owner-independent business? Whatever the direction, those elements get built into the architecture from the start. So that whatever happens with the business, the founder is already building real wealth along the way.
This description serves as a guiding framework. Each Safe House Edition is bespoke, and specific elements may be tailored to the needs of the guest.

SAFE HOUSE AMENITIES
Every Safe House Edition comes with amenities arranged so that nothing competes with the work.
Included
Safe House Assistant
Convertible Car
Optional
Additional Amenities and Services:
Our team can assist with private jet charter, helicopter, upgraded car and private security on request.
DRIVE FROM AND TO THE AIRPORT
ONE-ON-ONE WITH HENRI MEIJER
CONVERTIBLE CAR ON LOCATION
HOUSE CHEF
PICK YOUR SAFE HOUSE LOCATION

SOME FOUNDERS LEAVE WITH THE PLAN AND RUN WITH IT, OTHERS STAY.
You leave with a masterplan you can execute independently.
Some founders choose to continue the work through bi-weekly sessions with Henri where the architecture we built in the Edition gets applied over time.
The Edition tells you which one you need.



